With over 20 years in management positions in marketing and sales related disciplines in BT, the last 15 of those years in Ireland, Andrew brings a wealth of experience in marketing to both consumers and businesses, using the discipline and toolset learned in a bluechip FTSE 100 technology company. Able to quickly assimilate a situation, construct appropriate strategies and more importantly, create effective action plans to deliver the strategy.
Andrew has a deep understanding of the marketing mix, including proposition development; campaign delivery through traditional and digital media, brand development; data and insights and channel management.
Andrew spent 3 years on secondment to the Culture Company 2013, responsible for delivering the UK City of Culture 2013, performing a variety of commercial and marketing roles for the company, including sponsorship acquisition, market planning, procurement, merchandising and business engagement.
Educated to degree level and holder of the Chartered Institute Of Marketing’s Diploma, Andrew is also a currently certified PRINCE 2 practitioner.